Since the beginning of time, humans have been a social species. Individual experiences have been shared and heard with enthusiasm, making them the basis for new ideas. There is no spontaneous idea that hasn’t emerged from previous developments in our society. Even the way we think and solve problems is a consequence of our own collective consciousness, created through hundreds of thousands of years of interaction and the transformation of ideas.
Even Picasso, valued as one of the most important artistic creators of the 20th century, said: “Good artists copy, great artists steal.”
This brings a very interesting subject to the table. If creativity is nothing more than a remix of ideas, what stops non-human entities from being creative? The transformation of previous ideas into new ones happens every second through AI.
Don’t get me wrong; I perceive handmade products and ideas, as well as person-to-person interactions, as having a sophisticated element that involves feelings, lived experiences, and personality, which AI is not able to offer for now. I am sure that, for as long as this remains the case, these elements will bring additional value. However, none of these aspects is a requirement for creativity. So, why are we afraid to recognise AI as creative? Is it a way to protect one of the few things we believe AI cannot do for us? Are we, as creative professionals, trying to prevent AI from affecting our jobs and our income? Is it a selfish attitude on our behalf? Or is there something else that creativity includes that we are missing?
Maybe it is time to be honest with ourselves and accept that creativity is not something reserved for our own capabilities as humans. Or maybe we are at a moment in time when something is challenging what we know to be true, and creativity needs to be redefined as a concept.
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